Dangote Industries Limited has been named the “Most Admired African Brand” at the 15th annual Brand Africa 100 awards, held over the weekend at Africa Hall in Addis Ababa.
DIL received the top honor based on a consumer-led survey conducted across more than 30 African countries.
In addition to the flagship award, the company was inducted into the Brand Africa Hall of Fame, becoming the first African-owned firm to receive the distinction.
The founder of the group, Dr. Aliko Dangote was also recognized with a Lifetime Achievement Award for his contributions to African industrialisation and economic development.
The event, which celebrates brand leadership on the continent, saw the inclusion of other notable African entities into the inaugural Hall of Fame: telecommunications giant MTN, mobile payment service M-Pesa, Ethiopian Airlines, and the Republic of South Africa. Each was recognized for sustained consumer admiration and brand visibility over the last decade.
Speaking on behalf of the Dangote Group, Chief Branding and Communications Officer Anthony Chiejina said the awards reflected the company’s ongoing commitment to industrial growth and regional development. “We view this recognition as validation of the work being done not only at Dangote Industries, but also by African entrepreneurs committed to building globally competitive enterprises,” he said.
The awards ceremony coincided with the release of the 2025 Brand Africa 100 rankings, which offered a mixed picture of African brand loyalty. While confidence in Africa appears to be growing, 68% of respondents expressed optimism about the continent’s future, up from 64% in 2024. The number of African brands featured in the Top 100 list declined to 11%, marking a historic low. Last year, that figure stood at 14%.