The singer behind ‘Love Nwantiti’ has just been named as the official face of the World of Polo franchise by a sportswear and perfume company.
Ckay teamed up with Polo for the launch of their Oud Eau de Parfum, and he can be seen in a fragrance ad.
Polo expressed on its website that this partnership with the Nigerian singer highlights the brand’s commitment to diversity and representation.
Their statement reads, “The introduction of the NEW Polo Oud Eau de Parfum not only expands the World of Polo Family but also opens doors to new opportunities. This fragrance establishes a strong presence in niche markets, further enhancing Ralph Lauren Fragrances’ reputation in the world of luxury perfumery.
In a significant move towards global inclusivity, the World of Polo Family welcomes its first-ever African representative as the Face of The World of Polo Franchise, the renowned Nigerian singer-songwriter, CKAY.
His association with The NEW Polo Oud underlines the brand’s dedication to diversity and representation, uniting cultures through the universal language of fragrance. For CKAY, POLO OUD epitomizes “PURE LUXURY, a POWERFUL BLEND OF SENSUAL OUD OIL, MYSTERIOUS, RICH, AND INTOXICATING.”
They also revealed that the NEW Polo Oud Eau de Parfum will hit select retailers by the end of September 2023.
Ckay Makes History.
Love Nwantiti crooner, Chukwuka Ekweani popularly known as Ckay becomes the first African to be the face of the World Of Polo franchise. pic.twitter.com/MhWIhE4YFc
— IGBO History & Facts (@IgboHistoFacts) September 22, 2023