Olamide’s Transformative Journey: From Passion to Profit in the World of Music

Nigerian Hip Hop Sensation, Olamide, Reveals How He Transformed Passion into Successful Business Ventures.

Olamide, the renowned rapper and music mogul, opened up about his journey from a passionate artist to a savvy entrepreneur, shedding light on his decision to establish YBNL record label and sign talented artists. Speaking to Nandi Madida on Apple Music’s Africa Now Radio, Olamide shared how his music captivated the world’s attention, prompting him to redirect his earnings towards his music business rather than indulgent luxuries.

The rap icon, who has fostered talents like Adekunle Gold, Lil Kesh, Asake, Chinko Ekun, and Fireboy DML, elaborated on his evolution, stating, “The world embraced my art, and I felt a responsibility to reinvest in the very source of that love and appreciation. While it began as a passion, I realized it was time to elevate it into a full-fledged enterprise.

Olamide elaborated, “Establishing my own record label and nurturing budding artists was my way of channeling the earnings away from extravagances. I was determined to ensure the money flowed back into the industry that had given me so much. That’s where the genesis of this entire journey lies.

Addressing his upcoming ‘Unruly’ tour, the maestro shared his excitement, saying, “It feels like an eternity since my last stage appearance, which was at Mr. Money (Asake)’s London concert last year. However, this December, I’m staging my very own concert in Nigeria, and next summer, I’ll embark on a tour across the United States and Europe. The anticipation from my fans to ‘come outside’ has been incredible, and I’m prepared to hit the road again.”

Olamide also touched upon the challenges of staying relevant amidst the ever-changing music landscape, sharing, “Adapting to the rapidly evolving music scene has been a labor of love. I’ve been meticulously fine-tuning my craft to resonate with the current wave. It’s been an extensive process, and that’s why it took the time it did.”



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