FBN Holdings Plc, yesterday, announced change of its name to FirstHoldCo Plc (FirstHoldCo). This naming convention will also be adopted across all its subsidiaries. This strategic transformation and rebranding marks a significant milestone in the Company’s journey to redefine its identity, unify its subsidiaries, reinforce its heritage, and strengthen its position as a leader in the financial services industry.
The new name reflects a forward-looking vision rooted in a timeless legacy of trust, resilience, innovation, and exceptional service delivery, the group said.
The rebranding underscores FirstHoldCo’s dedication to innovation, customer-centricity, and operational excellence. It represents a commitment to providing integrated financial solutions that empower individuals and businesses while addressing the evolving demands of a dynamic marketplace.
Expectedly, this unified identity will amplify the Group’s visibility and position it as a dynamic leader in financial services, both locally and internationally.
Speaking on this milestone development, Group Managing Director, First Holdco Plc, Wale Oyedeji, stated: “This transition to First Holdco Plc is a defining moment in our history as we chart a bold course for the future. The rebranding represents more than a name change; it is a renewal of our purpose, vision, and commitment to delivering world-class financial solutions to our stakeholders. It allows us to unify our identity across subsidiaries and geographies, creating a strong, cohesive brand that reflects our leadership position in Africa and sustains our global presence.”
“For our stakeholders, this transformation signals a renewed focus on excellence and innovation. It ensures that we remain steadfast in delivering long-term value while strengthening the trust and confidence that has defined our relationships for over a century. As FirstHoldCo, we are better positioned to meet evolving market demands, support our partners, and deliver on our promises in an increasingly interconnected financial ecosystem.”