Rihanna’s Fenty Unveils King Avanti Sneaker

Rihanna’s Fenty brand is making a significant move in the world of sportswear, six years after its initial launch. The international Barbadian singer and multi-talented artist, Robyn Rihanna Fenty, recently revealed on her social media platform that the highly anticipated FentyPuma collaboration, the King Avanti sneaker, is set to hit the market and be available for worldwide delivery on September 15, 2023.

Fenty, the cosmetics and beauty brand founded by Rihanna in 2017, known for its commitment to inclusivity across diverse skin tones, has joined forces with PUMA, the renowned German multinational corporation specializing in athletic and casual footwear, apparel, and accessories. Together, they have crafted the eagerly awaited KING AVANTI KING-themed sneakers.



The FENTY x PUMA Avanti takes inspiration from football fashion, featuring supple vintage leather, a fold-over tongue adorned with a debossed and printed gold-foil FENTY and PUMA CAT logo, and a gum outsole with a leather footbed. These design elements pay homage to PUMA’s rich history and heritage in the world of football.

This announcement has brought joy to fans who have eagerly awaited this collaboration since it was first teased in 2014, marking a three-year journey finally coming to fruition.

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